USA SALES APRIL - SUBARU - More Growth sees sales flying high for Subaru, and no sign of it slowing.

  • Record April - monthly sales increase 18 percent over April 2014
  • 41st consecutive month of year-over-year growth
  • Best April ever for Forester, Legacy, Outback and XV Crosstrek
  • 17 percent increase YTD over 2014
  • 21st consecutive months of more than 10,000 Foresters sold
  • 14th consecutive months of more than 10,000 Outbacks sold
Subaru of America, Inc. has reported record sales for April 2015 totaling 47,241 vehicles, an 18 percent gain over April 2014. The company also reported year-to-date sales of 178,522, a 17 percent gain over the same period in 2014.

April marked the 14th consecutive month of 40,000+ vehicle sales for the company. Forester, Legacy, Outback and XV Crosstrek sales were notably strong as each model line achieved its best April ever. Legacy sales for April 2015 increased 68.8 percent over the same month in 2014.



In April, Subaru earned two 2015 Kelley Blue Book Brand Image Awards for Most Trusted Brand and Best Performance Brand. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.

“Our April results exceeded our expectations and we are delighted to have achieved another monthly sales record,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We have an awesome group of retailers who have made these results possible and are the true strength of our brand.”

“We have seen record numbers of consumers shopping the Subaru brand and we continue to have excellent demand across our entire line-up, said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “We are pleased by the outstanding results provided by our retailers that included the best April ever for Forester, Legacy, Outback, and XV Crosstrek.”

Carline
Apr-15
Apr-14
% Chg
Apr-15
Apr-14
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
13,977
11,547
21.0%
51,613
46,937
9.9%
Impreza
5,311
5,444
-2.4%
20,597
20,163
2.2%
WRX/STI
2,713
2,698
0.6%
9,974
8,213
21.4%
Legacy
5,276
3,126
68.8%
19,647
11,670
68.4%
Outback
12,534
10,663
17.6%
48,021
39,589
21.3%
BRZ
494
820
-39.8%
1,653
2,886
-42.7%
XV Crosstrek
6,936
5,678
22.2%
27,017
22,553
19.8%
TOTAL
47,241
40,083
17.9%
178,522
152,471
17.1%

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