The world's largest tire maker Michelin will because of the "unprecedented increase in the cost" of the rubber to increase prices. This year would increase the cost of raw materials for the company by up to € 750 million, CEO Michel Rollier said Friday at the meeting. In the first quarter of the progress made by Michelin prices were on average decreased by 2.1 percent because of sales of replacement tires are the way to Erstbereifung postponed. Michelin itself operates on 25 000 hectares of rubber plantations in Brazil.
Given the recovery in all markets Rollier looks optimistic despite the cost pressures in the future. In addition, bring the dollar appreciation relief. Was particularly dynamic, demand in North and South America. Michelin wanted this year to increase sales by ten percent. The decline of the previous year would be compensated. Michelin plans to expand the production capacity, especially in China, India and South America
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