The multiple on-again-off-again smaller SUV, Porsche is apparently back on, at least when Ferdinand Piech has his way. And everyone knows that nothing of the recent history of Volkswagen and Porsche knows that what will Piech, almost always gets Piech.
According to Germany's Handelsblatt, Piech intentional addition of a fifth series with a Porsche Cayenne SUV below. To be financially viable for the program, allegedly, would have to order the vehicle the nickname "Roxster" to share a platform with other vehicles in the VW group. In this case, it would be like the Audi B8 platform, the Audi Q5 will be A4, A5 and supported.
The risk that Porsche is the same, the General Motors confronted for decades with the product overlap. Can a Roxster be sufficiently differentiated from the Q5 to justify a higher price? Porsche can avoid direct competition with its new corporate cousins at Audi? Porsche apparently wants with the likes of the BMW X3 and Mercedes GLK-Ben, but the Q5 already fills the niche, so another model is needed to compete?
No comments:
Post a Comment