All the latest advertising campaign used MINI car itself as an integral part of any advertising structure. At this time the car MINI Countryman life-size (and its size allows it) placed in the heart of New York's Times Square on a huge billboard. On such a huge advertising structure "mini" form MINI Countryman look even more attractive. And he ad story shows the advantages of a small, but 4-door and full of drive MINI Countryman on the winter road.
I was in new york and saw this at night. really cool all lit up.
ReplyDeletewatched for a second hoping the mini countryman would start driving across the billboard ... no such luck.
it did attract attention though, even in the advertising museum that is times square .........