Robots compete for public attention with the cars in the Hall of Sao Paulo

Bumblebee, star of the movie 'Transformers' came from U.S. private plane.
But who becomes the fair, every hour, is the Borrego, Kia.

In this edition of the Auto Show cars do not share the public's attention only with beautiful women. Two giant robots stand at the pavilion of Anhembi. The most famous is a replica of the Bumblebee, star of the movie 'Transformers', which, in cinema, disguises herself as a Chevrolet Camaro, the main launch of the GM booth. But, in the Hall, no transformation. Who really changes is the Borrego, Kia, to become the Robot (watch the video at below).


Every hour, visitors to the stand of the South Korean brand are surprised when the SUV breaks down to become a puppet of 6 feet tall. Besides talking, welcoming the audience, the robot has six types of motion. This is the third doll developed by Marc Productions, St. Paul, to the manufacturer's 1997 and 2000 robots made based on the van Beast.

"For us, he has a soul," says builder
"We took the mechanics of the car and the body adapt to the transformation that is made with the aid of a power pack, light effects, smoke and audio system," says Marcus Vinicius da Silva, a partner at Marc Productions . "We are concerned also about preserving all the features external to the Mohave seem just another drive on exposure and thus increase the audience's surprise."

To develop the contraption, made especially for the Hall, took five months of work, enough time to create a relationship of affection between the creators and the friendly robot. "For us, it has life, soul and even feeling," says Silva. "Witness the thrill and excitement, it also causes visitors in the hall." The Robôkia presents from the display case and the last 13h to 22h.